posted without comment

two guys on set of the "tech" portion of an Access Hollywood type show. Interviewing someone from Apple about the iPad. Interviewer asks "Well isn't it just a big iPhone?" and the Apple guy says "No, the apps go deeper". The apps go deeper??? I'm sorry, I like Apple and am a Mac guy in general, but that is just bullshit. What does that even mean, The apps go deeper??? I refuse to believe that that phrase means something. I'm not one of these prescriptivists either. Or is it descriptivists??